Brand abuse can have a significant financial impact on your business, and the threats to brands is growing, meaning it is becoming more and more important for businesses to be able to protect their brands online. We can work with you to ensure we effectively maintain your online presence and secure your brand’s reputation, as well as your revenue.

Our bespoke and innovative solutions to online infringement problems centers on identifying the threats that your brand is facing, neutralise this threat by completing an in-depth research / harm matrix  into known risks to your brand and only taking enforcement action when required. Thereby allowing you the option of pursuing further legal solutions to recover costs.

Our initial threat assessment involves an in-depth evaluation of the online risk that is posed to the client; this includes researching any website, social media threat and the organised criminal gangs behind this infrastructure that the client is facing. Each threat is also risk assessed using a custom-made Harm Matrix ensuring that any action is proportionate to the ‘Risk’ that the client is facing. This culminates in a detailed report which gives the client a number of enforcement options including fully documented costs enabling the client to factor in any action against risk.

Any enforcement action has to be both within the Clients interest and also provide a lasting legacy. Whilst our website closure service has been designed to reduce harm to your brand in the fastest possible timeframe, we are well aware that this approach has in the past sometimes felt that the client is playing ‘whack a mole’. To this end by working with most of the registrars in the world and also with Internet Service Providers, Payment Processors and also Law Enforcement Agencies globally as well as other trusted associates, we give our clients, what we would like to think is a more robust solution.

Monitoring for potential threats to your brand is as important nowadays as establishing your brand in the first place.  It only takes a few hours for someone, be that a competitor, suppliers, disgruntled employees and not forgetting the counterfeiters, to seriously damage your hard earned reputation.  We provide a number of options, which protect your revenue and reputation, which range from simply ‘Cease and Desist’ letters to complete website closure packages. Depending on what plan is purchased, will also result in Weekly or Monthly monitoring reports which in turn using our bespoke Harm Matrix system enables you, the client, to control your expenditure and make informed decisions regarding any ‘action’ which may be required. “An ounce of prevention is always better than a pound of cure”.